Last night I saw David Fincher‘s “The Social Network” and this morning I finished reading David Kirkpatrick‘s “The Facebook Effect.” For two accounts that ostensibly tell the same story, you couldn’t imagine two wildly different narratives, with vastly different characters with nearly opposite motivations.
As someone who has spent a lot of time in tech circles, talking to developers, and reading and thinking about technology and Facebook in particular, it is impossible not to come away from the movie feeling deeply disappointed. What an opportunity to dramatize the rise of the geek! Geeks are the new rock stars – geeky bands, geeky actors, geeky movies and geeky web servcies are now hip. And so how cool would it be to see Zuckerberg as a college kid with a ridiculously big vision trying to create the future? And how cool would it be to see him going from the immature sophomore who built Facemash while drunk to becoming the self-assured CEO who is the envy of most every other entrepreneur and executive in the country? Even better would be to see how the youthful Mark Zuckerberg made stupid, careless mistakes that led his best friend to sue him for millions of dollars and then to see whether or not he is that same person. That is a story worth telling.
Unfortunately, however, the film panders to everyone who disdains the new geek movement and yet secretly feels inferior. Mark Z., according to the film, may be a billionaire genius, but at least he isn’t smooth with girls and can’t carry a conversation. Scriptwriter Aaron Sorkin would have us believe that Mark created Facebook to be cool. However, that thinking ignores the fact that MySpace was seen as more cool in 2004-2005 while Facebook was seen as more useful, which was how Zuckerberg intended it. The movie also suggests that Zuckerberg was motivated largely by a desire to join a Harvard Final Club, yet doesn’t bother to go into why he dropped out of school never to return to Harvard once Facebook began to take off. Additionally, the movie does not even touch on how such a socially inept asshole would be able to create the most addictive social site in history. Those are the kinds of frustrating inconsistencies that made “The Social Network” hard to enjoy even on a fictional level. I suppose it is unfair to criticize a movie for not sticking to facts, but if Sorkin and Fincher wanted to make up a story, why not go the extra mile and make up names?
While Kirkpatrick’s book, on the other hand, has been somewhat unfairly criticized as being more hagiography than unbiased retelling, it does go a long way to capture the thinking that drives Facebook. It unfortunately glosses a bit over what happened with Saverin. For that account, see Business Insider‘s coverage here. The book does a great job of coherently presenting the characters, flaws and all, against the backdrop of the rise of social networking. Unfortunately, the book does lag when it devotes page after page to describing features that nearly every reader already knows and uses. Overall, it is a quick, fun read that more than once reminded me of John Battelle’s fantastic “The Search,” which chronicled the rise of Google.